Latte matcha is a matcha powder product specially developed for making matcha lattes, produced in core matcha-producing regions in China as Zhejiang. The product is made from carefully selected shade-grown tea leaves, refined through steam sterilization and low-temperature superfine grinding. The powder is fine and smooth, with no grittiness after brewing. It has a bright green colour and a fresh, pure seaweed aroma. The product has a clean formulation – the ingredient list contains only matcha powder – aligning with the current market trend of "real tea + real milk" for healthy consumption. Compared with higher-grade matcha, latte matcha places greater emphasis on flavour balance when paired with milk – the tea flavour is clear but does not overpower the milk, with moderate bitterness that blends smoothly with milk, preserving the freshness of matcha while ensuring the bitterness does not compromise the overall flavour. Some products use reduced-sugar formulations to meet current demand for low-sugar options.
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Parameter |
Specification |
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Product Name |
Latte Matcha (Specialised for Matcha Latte) |
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Raw Material Type |
Green tea (shade-grown, steam-sterilised) |
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Origin |
Zhejiang |
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Colour |
Bright green |
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Aroma |
Fresh, pure seaweed aroma |
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Flavour Characteristics |
Clear tea flavour, moderate bitterness, good blending with milk |
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Fineness |
Superfine powder |
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Ingredients |
Matcha powder (100%) |
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Packaging |
Customised upon request (commonly 30g/tin, 50g/tin, 1kg/bag, etc.) |
Latte matcha is specifically designed for beverage preparation, offering a clear distinction from higher-grade matcha (which is used for direct drinking).
Matcha latte preparation: This is the core use of latte matcha. The matcha powder is mixed with a small amount of hot water, then combined with milk heated to 60–70°C. Milk foam can be added as needed. The finished product has a balanced aroma of tea and milk.
Matcha frappes and speciality drinks: Can be used for matcha frappes, matcha blended drinks, and other iced beverages. The matcha powder is blended with ice and milk, resulting in a bright green colour and refreshing taste.
Matcha-flavoured beverages: Can be used for matcha milk foam toppings and matcha latte coffee (caffeinated) and other beverage flavourings.
Latte matcha is suitable for various beverage scenarios where flavour balance and product consistency are important.
Tea chain stores: A core ingredient for matcha lattes, matcha frappes, and other beverages. Latte matcha provides stable flavour when paired with milk, meeting the standardisation requirements of chain brands. Brands such as Starbucks use dedicated matcha powder for their tea latte products.
Specialty coffee shops and independent tea shops: Used for specialty matcha lattes and matcha signature drinks. The clean formulation meets consumer demand for "real tea + real milk" healthy options.
Catering and hotels: Used for breakfast matcha latte service and afternoon tea matcha beverage preparation – simple to prepare with consistent quality.
Household use: Latte matcha is easy to prepare, making it suitable for homemade matcha lattes. The clean ingredients meet consumer demand for healthy, additive-free products.
Produced in core matcha-producing regions in China as Zhejiang. Zhejiang is home to the main drafters of China's national matcha standard, with a well-established matcha industry chain and a thousand-year tea culture heritage.
Latte matcha uses shade-grown tea leaves as raw material. Shade nets are used before harvesting to allow chlorophyll accumulation and reduce bitter components. Steam sterilization locks in the bright green colour and seaweed aroma. The product contains no added sugar, flavourings, or colourings, with a clean ingredient list.
Tencha processing: The fresh leaves undergo withering, steam sterilization, cooling and spreading, roasting and drying, and stem and vein removal. Steam sterilization is a critical step, instantly inactivating oxidative enzymes to lock in chlorophyll and aroma.
Superfine grinding: After air separation and impurity removal, the tencha undergoes low-temperature superfine grinding. The entire grinding process is carried out at low temperatures to prevent heat from damaging colour and aroma. The powder fineness can reach micron level, with a smooth texture and no powdery mouthfeel. The finished product is sieved, metal-detected, and packaged for shipment.
Raw material sourcing: Selection of shade-grown tea leaves.
Colour control: Bright green colour; no yellowing or browning.
Fineness control: Fine, uniform powder meeting superfine powder standards.
Final inspection: Colour, aroma, fineness, impurities, and other indicators checked.
Clean formulation: No non-dairy creamer, flavourings, or colourings added.

Packaging: Standard export packaging uses food-grade composite bags or cartons with food-grade moisture-proof liners to ensure protection against moisture, light, and oxidation during transit. Custom packaging is available upon request, including small household packs (e.g., 30g/tin, 50g/bag), retail packs, industrial bulk packaging, and premium gift boxes.
Shipping: Sea freight, air freight, and rail transport are all available, with delivery to major domestic ports and overseas destinations. Shipments are made directly from the place of origin, with full traceability throughout the logistics chain to ensure safe and on-time delivery. Matcha requires protection from moisture, light, and high temperatures – light-proof and moisture-proof packaging is recommended for transport.
Sample Service: Free samples (approximately 50–100g) are available and can be sent to your designated address. You are welcome to conduct your own inspections before placing an order. Samples are randomly selected from actual stock to ensure they match the batch shipment.
Lead Time: Orders are normally dispatched within 5–7 working days after confirmation. Large orders can be scheduled by negotiation. LCL consolidation is supported to accommodate mixed orders and flexible purchasing needs.
MOQ: Flexible order quantities – both small trial orders and bulk custom orders are welcome, negotiable based on actual requirements.

End-to-end follow-up: A dedicated representative will track your order from placement to delivery, providing real-time updates on shipping status.
Quality guarantee: If any quality issues are confirmed upon verification (such as abnormal colour, inconsistent aroma, or non-compliant fineness), returns or replacements will be negotiated.
Quick response: Responses to any feedback or issues are provided within 24 hours.
Long-term partnership: Stable quality and sufficient supply throughout the year, with consistent availability in both peak and off-peak seasons.
Qualified for export commodity inspection, with full support for customs declaration and clearance
Products sourced from core matcha-producing regions as Zhejiang, with raw materials traceable to specific plantations
Certificates of Origin, quality inspection reports, health certificates, and other documents available upon request

12.Exhibitions

13. FAQ
Q1: What is the difference between matcha and regular green tea powder?
A: Matcha and green tea powder are fundamentally different. Matcha is made from shade-grown tea leaves that are steam-sterilised, dried into tencha, and then ground into a fine powder. It has a vibrant green colour, a distinctive seaweed aroma, and a fresh, mellow taste without bitterness. Regular green tea powder is made by directly grinding ordinary pan-fired or roasted green tea into powder – it tends to be more yellow in colour, with a flat aroma and noticeable bitterness. Matcha is a specific category of green tea powder – not all green tea powders can be called matcha.
Q2: Where does the "seaweed aroma" of matcha come from?
A: The seaweed aroma is a characteristic feature of matcha, derived from shade cultivation. Shade nets are used to cover the tea plants for 15–20 days before harvesting, with a shading rate of over 98%, promoting the accumulation of amino acids (especially L-theanine) while reducing polyphenols and bitter components. The steam sterilization process further locks in chlorophyll and aromatic compounds, ultimately creating the vibrant green colour and seaweed aroma unique to matcha.
Q3: What is the minimum order quantity?
A: Flexible order quantities are supported – specifics can be negotiated.
Q4: Do you offer custom packaging and OEM services?
A: Yes. Packaging specifications, brand labels, and other customisations are available – feel free to discuss your requirements.
Q5: What is the shelf life of matcha?
A: 12–24 months. Matcha must be stored in a cool, dry, light-protected place. Once opened, it is recommended to keep it sealed and refrigerated.
Q6: Can I get a sample?
A: Yes, samples are provided free of charge – you only need to cover the shipping cost.
Q7: How should matcha be properly prepared?
A: It is recommended to use hot water at approximately 70–80°C, with a ratio of 1.5–2g of matcha powder to 60–80ml of water. Whisk vigorously in an "M" shape using a bamboo whisk until a fine, dense foam forms on the surface, then drink directly. For matcha lattes, first mix the matcha powder with a small amount of hot water, then pour in milk heated to 60–70°C.