Chins LicKING Shines at the 9th Silk Road Expo, "Quality Products for a Better Life" Draws Attention

From May 21 to 25, 2025, the 9th Silk Road International Expo and the China Eastern and Western Cooperation and Investment and Trade Fair were held in Xi'an. Under the theme "Silk Road Connectivity – Open Cooperation," the expo featured six exhibition zones including Silk Road Premium Products, Inter-provincial Cooperation, and Technology Innovation, covering a total area of 72,000 square meters. The event brought together guests from numerous countries and regions at the starting point of the Silk Road for this major international trade and economic gathering.

For the first time, the expo set up a "Quality Products for a Better Life" zone within the Inter-provincial Cooperation exhibition area. The initiative, hosted by the Shaanxi Provincial Department of Commerce, was designed to help companies expand into the domestic market, build their own brands, and promote the integration of domestic and foreign trade. The new zone quickly became one of the highlights of this year's expo.

Chins LicKING, a brand owned by Chunhefang and a recognized leader in Shaanxi's food export sector, was invited to participate. During the event, Zhang Wenzheng, Deputy Director of the Shaanxi Provincial Department of Commerce and Secretary-General of the expo organizing committee, visited the Chins LicKING booth. He took a close look at the product lineup and offered encouragement and recognition for the brand's efforts to grow both at home and abroad.

For Chins LicKING, this expo was more than just a show – it was a concrete step toward aligning with the push for integrated domestic and international trade. The brand will continue to build on the strength of Shaanxi's high-quality agricultural resources, bring international-grade products to the domestic market, and earn the trust and loyalty of more consumers.